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User Not Found | Jun 15, 2023
Bollywood star Sonam Kapoor will be exclusively managed by the boutique agency YRF Talent, known as the star-makers of our times. Having historically managed incredible actors like Rani Mukerji, Anushka Sharma, Ranveer Singh, Ayushmann Khurrana, Bhumi Pednekar etc., the team will now focus on shaping ‘Brand Sonam Kapoor’ locally and globally.
This development makes Sonam the first actress YRF has signed whom they did not launch. YRF Talent will work closely with Sonam to craft a disruptive brand identity, which stands for all things cool — from the choice of her films, to her natural synergy with the biggest global fashion and luxury brands, to her life choices as an independent-minded working mother.