Yash Raj Films Partners With Google Allo for Exclusive GIFs from Iconic Movies

Yash Raj Films has partnered with Google Allo, the new smart messaging app by Google, for exclusive filmy content that will make chats more fun and expressive. As part of this collaboration, Google has launched a new series of GIFs on the app. These new GIFs feature clips from iconic movies like Dilwale Dulhania Le Jayenge, Dhoom, Mohabbatein and more. The GIFs have been categorized by emotions such as Happy, Sad, Love, Gussa and Dishoom, apart from popular categories such as King Khan and Raj & Simran.

Users can access these GIFs and use them in chats simply by tapping the GIF icon above the chat bar in Allo, selecting the category they want and picking the GIF they think is most appropriate for their conversation. Users on chat apps are always seeking fun new ways to liven up their exchanges -- be it with friends, family or groups -- and now seeing their favourite actors brighten up responses will help do just that.

Manan Mehta, Vice President, Marketing and Merchandizing, Yash Raj Films said, “These GIFs on Google’s new app make the experience of chatting personalized and special for users. YRF Merchandising will engage on continuous basis with film lovers and app users, and will continue to bring more such innovations to the fore with a partner like Google.”

Amit Fulay, Head of Allo Product Development at Google, said "Chat is about so much more than just plain text. Sometimes a well-timed GIF can say it all. We want to give people the tools to say exactly what they mean in chat, and exclusive GIFs with Yash Raj Films bring a rich set of content for people to share in Google Allo."

The GIFs are live on Google Allo right now. Go ahead and say Allo to special Yash Raj moment in your chats!