“YRF Ad Cell” Honoured at Awards Show

Even as Yash Raj Films goes from strength to strength garnering accolades and affection from audiences around the world, the new kid on the Yash Raj block is making big strides as well. YRF Ad Cell, the specialty in-house advertising division of Yash Raj Films, won the prestigious RAPA award for "Campaign of the Year" on TV (The S.S. Oberoi Trophy) for the “Dish TV” campaign featuring Shahrukh Khan. The ad was directed by Arjun Sablok. This was the fourth RAPA for Arjun at YRF Ad Cell, the earlier three for Dabur Hajmola, Dabur Chyawanprash and the Dhoom music video with Tata Young.

Clearly, when it comes to the business of moving images, whether they are on the big screen or small, entertainment, advertising or both, Yash Raj Films continues to set the benchmarks for creativity.