The Yash Chopra Foundation

About Us

The Yash Chopra Foundation aims to sustain livelihoods of casual workers employed by the film industry. The Covid-19 pandemic has hit film workers hard, making daily wage earners highly vulnerable to poverty and hardship.

The Foundation supports vulnerable film workers with a minimum basic support system that draws upon the universal basic support principle. Interventions include food rations, support in health care and direct cash transfers.

In its commitment and activities, Yash Chopra Foundation aims to become a friend to those in need within the film industry. The Foundation has created a unique tool for beneficiaries with the Saathi Card, which offers holistic sustainable support.

Vision and Mission

The Yash Chopra Foundation aims to build and extend a sustained minimum basic support system in line with global norms of the universal basic support principle. This effort will grow in a planned and sustained manner.

Yash Chopra Foundation, the philanthropic arm of Yash Raj Films Pvt. Ltd., aims to play a significant role in addressing India’s development challenges through innovative and sustainable solutions. Led by Founder and Chairperson Mr. Aditya Chopra, Yash Chopra Foundation, is relentlessly working towards facilitating transformative changes to ensure overall well-being and higher quality of life for all. So far, the Foundation and YRF CSR committee have ensured that sustainable goals of the organization serve as pillars of the Company’s core business activities. The Foundation first began work with underserved people of the film industry who often don’t have access to knowledge or information on best practices and are vulnerable. With new initiatives and engagement during the Covid-19 pandemic, the Foundation has expanded its scope of work with a commitment to building a better future.

Actions and Initiatives

So far, the Yash Chopra Foundation has carried out several initiatives to support the government’s efforts and to help film workers during the pandemic. These include:

Ration delivery to homes of film workers during the second wave of Covid-19 pandemic.
Direct benefit transfers for Women and Senior Citizens.
Supplying cooked meals to quarantine Centers from the YRF Studios kitchen.
Vaccination support through the Yash Chopra Foundation (including transport and vaccine awareness).

Scope and Domain

Film workers and labourers have been a continuous and integral support to building the rich cinematic legacy and expansion of Yash Raj Films. Since its inception in 1970, under the visionary leadership of the late Yash Chopra, it has relied upon continuous support and disciplined labors of film workers from the film industry. The Foundation acknowledges this contribution by extending a committed helping hand to those that need it the most.

With the Saathi card and basic minimum support, it targets offering long-term assistance in building livelihoods. With an eye to the future, the Foundation will offer continuous engagement in the form of Saathi Card benefits.

Health

As good health and living well have become priorities for everyone, access to medical care makes a difference to a film worker. Saathi Card holders will get

Health insurance up to 2 lakh
Free annual health checkup and 12% discount on all medical services at the reputed Bhaktivedanta Hospital & Research Institute in Mumbai
20% discount on cataract treatment services from the reputed Bhaktivedanta Hospital & Research Institute
10% discount on medicines from a reputed chemist’s chain, Noble Plus, in Mumbai & Pune

Ration

To ensure that no worker or their family sleeps on an empty stomach during the pandemic, Yash Chopra Foundation has offered free ration deliveries to workers’ homes and also delivered nutritious cooked meals at quarantine centers. Taking this commitment to nutritious, healthy food ahead, the Foundation will offer ration vouchers from a reputed grocery superstore chain in Mumbai with both online and offline purchase facilities.

Education

In an environment where children of financially marginalized families have dropped off online schooling and started to work for a living, universal free education for all needs to be bolstered by private industry. Saathi Card holders will get the following benefits in school education

Financial support on school fees for students from Grade (I-XII)
Financial support for stationery items for students

Life Skills Awareness Building

Often, film workers lack awareness of different forms of employment, which could use their skills and also employ their children / family members. Saathi Card holders will benefit from an Inspiring and Thought-Provoking Talk Series.

From industry experts, this series will impart knowledge on choices to achieve higher standard of living; covering topics around automation, future of jobs, health & well-being for effective choices on better standard of life.

YCF Saathi

The Yash Chopra Foundation first began work with underserved people of the film industry who often don’t have access to knowledge or information on best practices and are vulnerable. With new initiatives and engagement during the Covid-19 pandemic, the Foundation has expanded its scope of work with a commitment to building a better future.

In succession to the Saathi card initiative, this year we introduce the YCF Saathi Digital Card, where film workers can continue access to a range of benefits, including healthcare, educational support and access to buying household utilities. This card will act as an identity to provide specific benefits to members in a hassle-free and simple manner through selected outlets and specific services.

The foundation this year is also introducing the YCF Saathi App, where film workers can easily access the benefits of their Saathi Card and stay informed about the latest schemes and programs. In partnership with trusted organizations, Yash Chopra Foundation aims to make basic support sustainable and successful for all.

YCF Saathi

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