YRF Studios has achieved its current status as the undisputed leader in Indian Filmed-Entertainment due to the vision of Aditya Chopra and the pioneering efforts of the late Yash Chopra.
YRF has always been a step ahead to ride the wave of the dynamic changes that are taking place in the Entertainment Industry, and has become the hub of frenzied activity in the Entertainment firmament in Mumbai, India's Entertainment Capital.
YRF is first and foremost a Film Studio, helmed by people whose passion is making films – everything revolves around the films it creates. The entire genesis of a film, right from its creative inception to its completion is all done within YRF – all the creative work, pre-production, production and post-production is conceived and executed by the YRF Team.
As a Studio, YRF plans to scale up its Production output every year. These films will all have the YRF stamp as the films most awaited by enthusiasts and audiences worldwide.
The one-of-its-kind Studio is the home for the creation of not only YRF produced films but of all the major projects being created in Mumbai.
YRF will continue to strengthen and streamline all its activities in Global Distribution, Television, Music, Home Entertainment, Marketing & Advertising, Merchandising & Licensing, Digital & New Media to maximize monetization in all the growth areas of various cash flow streams.
YRF plans to make an entry into the Television space and plans are underway to create cutting edge software and consequently distribute it to viewers all over the world.
Plans are also being formulated to enter various allied areas within the Entertainment business.
YRF has seen spectacular growth and expansion in the last few years and the vision is to live up to the standards expected of the Number One Entertainment Company in India and the biggest brand of Indian Entertainment.