Mr. Sahdev Ghei is a veteran who has witnessed the gradual evolution of the Indian film industry for over two decades. He serves as Vice President - Distribution at YRF. In helming distribution, he is instrumental to key strategic decisions in the core business aspect of films.
For 25 years, he has handled domestic theatrical distribution business for YRF. During his tenure, he has helped guide the studio into the era of multiplexes and mass-scale release patterns, and along with the studio’s excellence in creative, production and marketing, have made YRF a consistent market leader. He joined the company in 1992 and has held a series of executive positions at YRF since then. Prior to that, he has honed and developed his variegated experience across established film companies, including the legacy banner of Navketan Films. He works closely with the studio’s network of domestic offices and affiliates on scheduling of film releases across global markets. He oversees all matters relating to domestic movie distribution and release functions, competitive positioning, tracking of box-office grosses and movie rentals, exhibitor trade relations, tracking content performances and market data and trends, as well as domestic on-ground anti-piracy efforts for YRF.